This Sunday, the Lluís Companys Olympic Stadium box witnessed one of the most important events of the season with the celebration of the classic between FC Barcelona and Real Madrid. The match has become an institutional and symbolic occasion of the highest order, with a prominent presence of political, corporate and sports representatives, both national and international.
Institutions of the country and the State
Authorities representing the main institutions, such as the Barcelona City Council, Generalitat de Catalunya, Parliament of Catalonia and the Government of the Spanish State, have attended the match, highlighting the civic and social impact of the Classic beyond the sporting field.
Global partners and a hip-hop icon
Also present were representatives from Spotify, the Club's main partner, led by Marc Hazan, Vice President of Marketing and Sponsorship, and Nike, with the presence of Nicolas Barthes, Vice President of Sports Marketing for the EMEA region. Both wanted to accompany the Club on a day of maximum international projection.
One of the most visual moments of the match was, precisely, the premiere of the first team shirt with the Travis Scott logo, as part of the collaboration with Spotify. The artist himself, one of the most influential on the global music scene, was present in the box and followed the match live, along with actor Terry Crews, known for his career in television and cinema, and a great football fan.
Barça legends
Among the invited personalities, emblematic former players of the Club such as Thierry Henry, Edgar Davids and Romario were also present, who wanted to experience the Clásico from the stands and greet the fans. Their presence symbolizes the bond between generations and the collective memory of Barça fans.
Europe Day, also present
Coinciding with the celebration of Europe Day, the Consejo Superior de Deportes has presented a commemorative pennant to both Clubs and the institutions present, as a symbolic gesture of union and cooperation within the European sports sphere.
