FC Barcelona is joining forces with Zero-Knowledge Proof (ZKP), a privacy-first blockchain technology that operates with decentralised AI. Thanks to this agreement, ZKP will become, through to 2028, FC Barcelona’s Official Cryptographic Protocol Partner. ZKP’s vision is to ensure that fans’ identities, data and intelligence are handled with cryptographic trust—that is, by verifying information through reliable mathematical processes.

The agreement includes ZKP’s use of digital advertising assets across the club’s different communication channels, as well as offering Barça experiences to its fans.

ZKP's goal is to create a new standard for data and AI in the global sports context. In this new model, digital experiences will be personalised, with privacy as the top priority. AI systems will analyse athletes’ data securely, without disclosing it or using it inappropriately. Transparency and accountability will underpin all tools within the realm of sports technology.

This new sponsorship deal, in a cutting-edge area of technology, is yet another example of FC Barcelona’s leadership in the commercial field, consolidating its position as one of the sports brands that generates the most global interest among companies across a wide range of sectors.

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